Amazon is dropping the Fire TV name for its line of smart televisions. The company's entire lineup of Amazon-made televisions has been rebranded under a new name.

Smart TVs from various manufacturers with Amazon's Fire TV operating system built-in have been around since 2017. However, it wasn't until 4 years later that Amazon decided to release its own branded Fire TV Smart TVs with the introduction of the Fire TV 4-Series and Fire TV Omni Series TVs in late...